Redexim has strengthened its dealer network with the appointment of Jenkins Garden Machinery, bringing the company's range of turf maintenance equipment to customers across South West Wales.

Based in Carmarthenshire, Jenkins Garden Machinery is a family-run business with deep roots in the industry. Established 16 years ago by Howell Jenkins, alongside his wife Glynis and sons Emyr and Gareth, the company has evolved from its domestic machinery origins into a respected supplier of commercial equipment for sports turf professionals, contractors and local authorities.

Today, the business employs a dedicated team of specialists and has built a reputation for expert advice, strong customer relationships and exceptional after-sales support.

Managing director Emyr Jenkins believes the partnership with Redexim is a natural fit.

"We're very focused on selling the right machine to the right people," he said. "There are businesses out there that will sell whatever is in stock or whatever generates the biggest margin, but that's not how we operate. We take the time to understand what the customer actually needs and recommend the machine that's right for them and their budget.”

The opportunity to become a Redexim dealer arose after Jenkins Garden Machinery received enquiries for specialist turf maintenance equipment. Initial discussions quickly developed into a dealer partnership when the manufacturer began seeking representation in the region.

The addition of the portfolio fills an important gap in Jenkins' offering, enabling the company to provide customers with a complete range of turf maintenance solutions.

"There was a gap in our portfolio for these types of machines and Redexim fills that perfectly," said Emyr. 

Summing up what the partnership means for customers, Emyr said, "They're getting a quality product from a quality company, with the local after-sales support they're used to receiving from us."