Sarah Johnson has accepted the position of Marketing Specialist UK, EMEA at Polaris Britain and says she is looking forward to the challenge.

Multi-lingual with a Bachelor's degree in linguistics, Sarah has joined Polaris from a long career as Brand Communications Manager, Product Marketing Specialist and European Training Specialist with New Holland, bringing with her a wealth of experience.

"Polaris is the number one All-Terrain Specialist in Europe and leads the world in ATV's and Side-by-Side utility vehicles, so the prospects ahead are very exciting," she says, "not only in the future of farming but equally in the expansion of the company into other markets."

Polaris' Country Manager, Phil Everett said, "Sarah knows our industry and her experience will be invaluable. We can draw on her existing knowledge and know we have someone who can help take the brand forward, creating a very strong platform of marketing support for Polaris and our dealers."