John Deere turf equipment dealer Godfreys has announced that David Sturges has joined Godfreys (Sevenoaks) Ltd as Chief Executive Officer (CEO), a main board position, as of Monday 11th May.


David Sturges and Peter Bateman

David will be responsible for the delivery of the company's strategic plan and will oversee all operational matters. The management team will report to him and he in turn will report to the Board.

Peter Bateman will assume the role of Executive Chairman and will be actively supporting David in his new role.

Following two acquisitions of other John Deere turf dealerships over recent years, Godfreys is looking to integrate and further optimise the business. David will be leading this optimisation plan along with the management team, maximising the market opportunities and ensuring quality and consistency across the business.

David's career started after being awarded a degree at Silsoe, as a Product Designer at Beaver, which was subsequently merged with Hayter. He rose to the position of Sales Director for Hayter and latterly was Managing Director of Countax and International Vice President of the Ariens Company. He has just served out his year as President of the Agricultural Engineers Association (AEA) and so is well informed and connected. David holds an MBA degree from Cranfield University.

"David is well known and respected within our industry and we are delighted he has joined Godfreys. His appointment clearly sets out Godfreys' ambition to continue to grow in the turf equipment sector and allows me more time to support David, focus on strategic opportunities and promote the business with customers and suppliers alike," commented Peter Bateman.

David Sturges added, "I am delighted to have the opportunity to join Godfreys. The company stands out as one of the most professional dealer organisations for outdoor power and professional turf care equipment in the UK. Representing John Deere and other significant brands in the industry, the experienced team at Godfreys has developed a fantastic reputation for the highest levels of customer service.

"Expansion over the last few years has seen the business grow into one of the most significant dealer organisations in the industry. As the company continues to look for new opportunities for growth and development, I look forward to working with the team at Godfreys at this exciting time."