“I’ve been using products from Everris now for just over two years and you can see the improvement they have made. We have previously used other products but what I use from Everris is a lot better; they are easier to spread, I’ll get exactly what I want from them and there’s a big colour difference,” said Kiel.

Kiel, who was once the youngest head groundsman in English football is tasked with maintaining not only the pitch at Elland Road but also the club’s training ground at Thorp Arch. As with most professional football club’s now, the training ground is built and maintained to exactly replicate the club’s main playing pitch.

To keep both premises in immaculate condition, Kiel relies upon a full Everris turf management programme which consists of a wide range of products including the likes of Sierrablen Plus, Greenmaster liquid, ProTurf and Primo Maxx.

“The programme has evolved in the last few years because it is impossible to get right straight away. For every site I think you need to find out what works best for you.

“The programme has vastly improved the presentation and the pitch is better to play on because we use the SierrablenPlus products as a base feed now. The growth doesn’t have that peaking and troughing issue anymore because it’s released in such a controlled manner. It’s not like drinking a can of red bull – it’s like eating a banana.” he said.


Leeds United's Elland Road pitch

Kiel works in conjunction with Everris’ technical area sales manager Simon Hardcastle, to devise the tailor-made programme, and Simon believes that the secret to excellent turf is to constantly assess the programme.

“It’s not just a case of coming in at the start of the year and then designing a programme for the season. You have to review it every week to see if we can put more of a product on the turf or less, can we do that or try this; it’s finding out the best programme to help you achieve your main goals. It’s all about the right product, the right time and the right rate,” he said.

As well as being remarkably impressed with Everris’ products, Kiel also believes that Simon’s assistance has been invaluable.

“The relationship we’ve got with Everris is really good. I can ask Simon questions about all sorts and he is full of great advice. He’s got a lot of ideas and he’ll explain them – he genuinely cares about his customer’s pitches."