Polaris dealers gathered in mid January for the annual dealer meeting and awards for 2014.


L-R: Phil Everett, Polaris; Pete Ellis from Ellis Quads – NORTH; JP Baker from Rocket Centre – EAST; Andrew Shepherd for All-4 Ltd – WEST

This was the first opportunity to see the full line-up of the extensive range of new Polaris models for 2015. There was also cause for additional celebration with Polaris reaching 60 years of manufacturing in 2014, and expansion of the dealer network to over 70 appointed dealers.

The award winners were JP Baker, The Rocket Centre; Peter Ellis, Ellis Quads and Andrew Shepherd of All-4 Ltd. The awards are judged not purely on sales and unit numbers but equally on taking several other factors into consideration.

For the North, Ellis Quads were recognized for a very positive approach to understanding and providing exceptional customer service, assisting Polaris with stock movement and a balanced product mix between ATVs and UTVs.

The East Region's The Rocket Centre was commended on a year of successful sales and 'going the extra mile' in customer service and support. In particular they were singled out for assistance to other dealers and an outstanding ability to react to all situations in finding solutions for customers.

Covering the West, All-4 Ltd were praised for the expansive approach taken in after-sales service and developing new sectors to move the business forward. Strength lay in sales of the Polaris Diesels with an emphasis on supplying large estates. They were thanked as well for providing support for Polaris at shows.

All three dealerships showed excellent sales figures complemented by extensive customer support, working with Polaris District Managers.