ARCTIC CAT OFF-ROAD VEHICLES TO BE BRANDED TEXTRON
Following February's acquisition
Textron Off Road have announced that it will be releasing its first side-by-side as the result of the Arctic Cat merger in the spring of 2018.
The Wildcat XX will feature a 125-hp Triple 998 engine, 17.5 inches of front and rear suspension travel, King Shocks, KMC 15-inch wheels, 30-inch tires, full doors and a race-inspired ROPS.
Wildcat XX
PowerSports Business also reported that at an event in Dallas last week it was formally announced that Textron Off Road will be the name of all Arcitc Cat off-road product going forward, while Arctic Cat’s sub-brands Wildcat, Prowler and Alterra will remain under the Textron Off Road Brand.
The Arctic Cat name will only exist for snow vehicle products going forward.
Markus Ferch, Arctic Cat's general manger for Europe said in a letter to their dealers, "We can assure you that the decision to move away from the Arctic Cat brand for dirt products was not taken easily and might emotionally hurt all our green bleeding hearts, but with the new Textron Off Road brand comes great opportunities that will lead to stronger presence and sales in the future.
"Textron Off Road is synonymous with the world-renowned brands that Textron has to offer and we are proud to be part of the same company that delivers state of the art jets, planes, high performance engines, heavy duty commercial vehicles and military systems and that now will bring that same technology and power to our off road consumer products."Though delivering Off Road Vehicles under the Textron Off Road branding soon, we will keep the well accepted product categories 'Alterra', 'Wildcat' and 'Prowler'.
"While keeping our well accepted product categories, this integration will present new opportunities for you. Arctic Cat distributors and dealers will in the near future have access to a much wider Textron Specialized Vehicle product portfolio. By utilizing common channels for manufacturing and distribution as well as the great power of Textron, we will become a bigger player among the industry.
"Soon you will start to see new products, which are the result of this strategy. A brand new high performance/utility vehicle developed by Textron Off Road will be available in a few month."
|
