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MASSEY FERGUSON IN RUSSIA
Farm equipment available for first time

 
L-R: Markus Schlosser, Chief Executive Officer AGCO-RM; Yuri Zyabkin, 1st Deputy General Director, AGCO-RM; Campbell Scott, Direcotr Sales Engineering and Massey Ferguson Brand Development
AGCO-RM, the joint venture between AGCO and Russian Machines, have announced the launch of the Massey Ferguson farm machinery brand in Russia. 

"One of the key focuses of the Joint Venture is localisation," says Markus Schlosser, Chief Executive Officer AGCO-RM. "We have already started assembly of Massey Ferguson tractors and combines at our production site in Golitsino in the Moscow region.

"While production volumes depend on the general market environment, our current plan for 2014 includes the production of 300 Massey Ferguson machines and a focus on increasing the level of localisation. Currently, we have more than 10 local suppliers of wheels, cast iron, hydraulics, fasteners and metalwork etc. Work on the utilisation of local components continues and we are planning to reach 50% localisation by 2018."

AGCO-RM is developing a new central parts warehouse to provide state-of-the-art aftersales support. The site includes10,000 m2 of covered space and more than 35,000 parts lines will be on offer. Parts deliveries to dealer centers are made within 24 hours. AGCO-RM's dealer network for the support of Massey Ferguson machinery currently consists of 29 outlets. A further five outlets are scheduled for opening in 2014 and it is planned to reach 100% coverage of Russia's arable regions by 2018.


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