A Surrey-based farm machinery sales and service business is set for growth by swapping tractor franchises and taking on a significantly larger territory.
AF Wiltshire (Dunsfold) Ltd - Wiltshires - is based near Godalming and was appointed to the ARGO Tractors dealer network in 2008 to handle the Landini tractor range. Now, the company has switched to ARGO's McCormick product line to trade across a larger area with a different mix of farming enterprises.
"Covering a much larger territory and catering for arable as well as livestock farms with the McCormick range gives us a real opportunity to grow," said managing partner Laura Brown of Wiltshires.
Open territory for the McCormick range south of Wiltshire's current area provided the solution and also met AgriArgo's need for better dealer coverage across Hampshire and Surrey.
"The territory of one of our successful southern dealers, Dovey Ltd, based at Beaulieu, has been extended eastwards beyond Winchester," explains Ray Spinks, AgriArgo UK sales director. "AF Wiltshire has been appointed to cover an area south of the M4 and M25 to the coast between Portsmouth and Brighton."
This area is bordered to the east by Curtis & Shaw at Cowbeech near Horsham and to the north-west by PJS Agricultural Services, East Garston near Newbury.
"Between them, Dovey and Wiltshireswill support an existing population of McCormick tractors in Hampshire and Surrey with good parts and service back-up," Mr Spinks adds. "I believe they will also give farmers who don't currently operate McCormick the confidence to see what the range has to offer."
The Wiltshires team explained the new arrangements to customers at an open day at the company's Dunsfold premises where a selection of McCormick tractors was on display for the first time.