He has been a member of the Farm Equipment Council for the last 4 years and Chairman for the last two, and a member of the AEA Board for 5 years contributing to the policy direction for the organisation.

Joe started his career in the agricultural industry in 1984 with Ferrag Ltd and was part of a management buyout team in 1992. In 1998 Ferrag was bought by Kverneland AS. Joe was appointed MD of Kverneland Group UK Ltd in March 2004.

Joe lives in Wilmslow, Cheshire and is married to Carolyn, together they have 4 children. His outside interests include long distance running and, having been born in Liverpool, he supports the team that plays at Goodison Park.