HONDA SIGN SELF-STYLED 'BLACK GARDENER' DANNY CLARKE
As brand ambassador for L&G range
Honda (UK) has kicked off the 2016 gardening season by signing an agreement with self-styled ‘Black Gardener’ Dannahue ‘Danny’ Clarke, which sees Danny become Honda’s first brand ambassador for its Lawn & Garden range.
Currently recording the second series of the ‘Instant Gardener’ with co-presenter Helen Skelton, Danny is, among many things, a professional garden designer, landscaper, plantsman and soil specialist. Relatively new to the nation’s TV screens having made his debut last year, Honda say Danny’s Black Gardener persona is a tongue-in-cheek, yet thought-provoking reference to the lack of ethnic diversity in horticulture. His mission is to encourage a wider range of people to get into gardening and to enjoy the great outdoors.
Established as The Black Gardener since 1997, Danny’s philosophy has always been to design and build gardens that are popular and accessible while, crucially, making them affordable and environmentally conscious. Indeed, the theme of the BBC’s Instant Gardener series is to redevelop unloved spaces on a very tight budget, re-using as many materials as possible, in just one day.
"For me gardens are an extension of our homes and personalities,” he said. “They define who we are – just like the furniture we choose, the car we drive and the clothes we wear. All these things are very personal to us and make us the people we are perceived to be.”
As part of his agreement with Honda, Danny will provide monthly gardening tips for Honda’s online customer magazine and social media channels. Honda has met its part of the bargain by equipping Danny with a new CR-V – the perfect gardener’s car – in black, naturally. Honda will also supply a range of Lawn & Garden products for Danny to use during his working day.
Steve Morris, Managing Director of Honda (UK) Power Products, said: “Danny is a perfect ambassador for the Honda brand, not least because of his philosophy, which is to make gardening accessible, affordable and sustainable. He’s also one of the nicest, most down-to-earth people you could ever meet. He’s just the same off screen as he is on, which will really appeal to our customers. We are very much looking forward to having some fun with Danny over the coming months while offering the UK’s garden lovers plenty of good, professional advice.”