JCB'S famous Dancing Diggers are on show in Las Vegas as the company launches its new products at Conexpo - one of the construction industry's biggest equipment trade fairs.

The company is taking the wraps off a host of new machines. Among the products making their debut are new midi excavators, telescopic handlers, backhoe loaders, skid steer loaders, forklift trucks, wheeled loading shovels and tracked excavators.

And drawing the crowds in their thousands to the stand are the JCB Dancing Diggers whose hourly dance routines set to music and accompanied by a string quartet are proving to be a show highlight.

At a press conference in Las Vegas JCB Chief Innovation and Growth Officer Tim Burnhope highlighted the huge steps the company had taken in the last four years to deliver industry-leading fuel efficiency on its machines.

He said: "At JCB we're very proud of our fast-growing reputation for being the most fuel efficient manufacturer in the industry."