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ROBOMOW LAUNCH NEW MODELS Supported with communications campaign
Robomow is marking the launch of six new premium range models with a targeted communications campaign to increase brand awareness and boost sales in the UK.
The new models, which are available now, will double Robomow's existing range and introduce advanced new features and state of the art technology.
For small and medium sized lawns (up to 200m2, 400m2 and 600m2) the Robomow RC302, RC304 and RC306 offer a compact and efficient solution, while the RS612, RS622 and RS630 can tackle larger areas (up to 1,200m2, 2,200m2 and 3,000m2 respectively).
The UK media campaign will look to target a broad range of potential customers, from those who are keen to maintain the appearance of their lawns but find mowing a chore, to more green-fingered homeowners who appreciate the environmental and other benefits of the Robomow such as its low energy use, powerful mulching system and cost savings when compared with alternative lawn mowing solutions.
Also new for 2014 is the Robomow App, which allows users to manage their lawnmower via their mobile or tablet device.
Mower Magic is the sole UK distributor of the Robomow. John Hall, Managing Director, said, “Automatic lawnmowers are becoming increasingly popular as people realise the benefits they offer. The launch of these six new models represents Robomow’s confidence in the product and the potential the UK market offers.”
