John Deere has announced that dealer Ben Burgess & Co Ltd will be expanding its professional turf business in East Anglia from January 2016.

The Norwich-based company will be selling and supporting the full John Deere turf machinery range from its existing agricultural outlet at Coates, near Peterborough, from January 6th. As a result, Peterborough Grass Machinery Ltd at Westwood will be operating only as a John Deere homeowner equipment dealer from this date.


(Left to right) Nathan Setchfield, Johnathan Harpham and Ben Burgess Coates branch manager Steve Trostler

"As the turf industry continues to develop with the increasing use of new technology, higher value equipment and greater customer expectations for improved product support, John Deere and our dealers must be in a position to react to this ever changing market place," said John Deere Limited turf division manager Chris Meacock.

"Over recent years we have been developing the national dealer network and working closely with dealers to improve their businesses, their level of product specialisation and the support they are able to provide to meet customer demands. These improvements have led to the need for larger, even more professional businesses capable of supporting all the functions the market now requires, while still maintaining a strong local presence."

Ben Burgess & Co Ltd celebrates its 83rd anniversary this year as a dealer of agricultural, horticultural and construction machinery. It has been established in the turf machinery business since 1962, and has held the John Deere turf franchise since 1986, although it has been a John Deere agricultural equipment dealer for 50 years.

"Having already established a successful golf and turf business in our existing area of responsibility, we plan to introduce a hire service and a wider range of parts to this new sales area, as well as the increased level of specialist sales and service support that the professional turf market requires," added Ben Turner, Ben Burgess managing director.

"From November our new turf area sales representative is Johnathan Harpham, who can be contacted on 07710 148411 or by email to johnathanharpham@benburgess.co.uk. Groundscare technician Nathan Setchfield has also joined our experienced team, and we look forward to working with our new customers from January 2016."