John Deere dealer New Forest Farm Machinery Ltd has extended its trading area as of 1st October 2014 by taking over the professional turf business of Rochford Garden Machinery, which covers parts of Somerset, Dorset and Wiltshire.


New Forest Farm Machinery's turf sales director Nick Clarke (right) welcomes new professional turf equipment salesman Robin Woods to the dealership

Based at Ringwood in Hampshire, New Forest Farm Machinery was established as a John Deere agricultural dealer in 1979 and has held the company's turf franchise since the groundscare division was first established in 1986. The company currently employs 28 people and serves customers in Hampshire, Dorset and Wiltshire.

Experienced salesman Robin Woods has joined New Forest Farm Machinery from Rochford Garden Machinery to cover the new professional turf area. RGM will continue to sell and service the full range of John Deere homeowner equipment from its headquarters at Wincanton Business Park in Somerset.

"This is exciting news for us as a business and strengthens our position within the John Deere dealer network," says New Forest's turf sales director Nick Clarke. "We are looking forward to the additional sales, parts and service business that this agreement will generate, and we intend to maintain our usual high standard of after-sales service to meet existing and new customer demands across the whole of our trading area."