The Institute of Groundsmanship (IOG) has revealed the independently audited attendance figures for SALTEX 2015.


SALTEX 2015

Significantly exceeding expectations, the IOG say the figures confirm that SALTEX is the largest turf management exhibition in the UK.

The independent audit, conducted by BPA Worldwide, confirmed that a total of 8,714 unique individuals made 10,112 visits to SALTEX 2015.

Most likely due to the NEC’s nearby international transport links, the audit also revealed that a high number of overseas visitors attended the event.

The exhibition saw attendees from 45 countries outside of the UK, which included a wide range of visitors from Europe with large numbers coming from the Czech Republic, the Netherlands, France, Italy, Germany and Denmark. Attendees from the United Arab Emirates made up the majority of visitor numbers from the Middle East while individuals from Israel, Saudi Arabia, Bahrain and Iran also made the journey over to Birmingham. African visitors from Kenya, Nigeria and South Africa were in attendance and visitors from Chile were the majority representing South America. From Asia, visitors from India, China and Hong Kong, while a number of visitors from the USA also made an appearance.

From a national perspective, SALTEX visitors came from every corner of the UK – confirming it as the UK turf management exhibition with the largest geographical reach.

SALTEX visitors proved to be a very powerful group of buyers, with visitors coming from a number of various sectors from both private and public organisations.