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Tractor sales slump; retail sales rise; Austin completes Jungle Ultra; Lely service agreement; Cobra meets demand
IN THIS ISSUE
TRACTOR SALES SLUMP
RETAIL SALES UNEXPECTEDLY RISE
AUSTIN COMPLETES JUNGLE ULTRA
LELY INTRODUCE SERVICE LEVEL AGREEMENT
COBRA CONTINUES MISSION
BOSCH BRING QUIET TO THE CAPITAL
'POSITIVE MOOD' AT CEREALS
ALLET EXTENDS MARKETING TEAM
LONG SERVICE AWARDS FOR DEALER STAFF
STIHL PUT SPOTLIGHT ON SAFETY
GRASS GROUP APPOINT SGM
LAWN WAY ROUND
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BOSCH BRING QUIET TO THE CAPITAL
Demo day for professional range

Bosch held their first Professional Garden Tools event yesterday (Thursday June 18th), demonstrating the extraordinarily quiet and smooth operation of their battery powered products.

The new range of battery-powered mowers, brush-cutters and line trimmers on show at the event held at Greenwich's Devonport House, are aimed at the professional market. By using highly efficient battery systems and eliminating servicing costs the company say they are confident that users will find that the machines effectively pay for themselves in less than three years of regular use.


Joao Barufi, Bosch's regional brand manager, Lawn & Garden with the new GRA 53 lawnmower

Aware that selling these environmentally friendly machines to dealers with the boast that servicing costs are eliminated, could be a hard sell in some respects, Joao Barufi, Bosch's regional brand manager, Lawn & Garden, was keen to point out that these are highly specialist, premium machines, which are sold exclusively through their specialist dealer network - a network which they are looking to expand.

Joao said, "We believe these machines are the future. Not only does our new range provide a powerful battery-powered alternative to petrol, our mower is also quieter than some domestic vacuum cleaners so professionals can get on with their work at any time of the day.

"Following on from these launch products of the GRA 53 lawnmower and the GFR 42 brush cutter, we shall be bringing more products through next year including a power box for charging multiple batteries at once."

For professional users, the company were very keen to stress that besides the power, quietness and smoothness of operation of the machines, significant cash savings would be made over time through the lack of fuel bills. The fuel bill is effectively paid up front with the purchase of the battery and the charger. The company says professional users switching from petrol to the new cordless garden tools for up to four hours per working day, would mean saving around £520 per year.


Joao Barufi with the new cordles brush cutter

The British-built products allow for all-day working due to the low noise and low vibration levels produced by the weatherproof batteries. The batteries, which can be used in both the mowers and brush-cutters, take just 42 minutes to recharge, providing enough power to mow an area equivalent to the size of a football pitch.

When using the machines what strikes one initially is just how quiet they really are. The bruschcutter for example didn't sound much louder than a hand-held fan! And then once in use, the smoothness and lack of vibration are incredibly apparent.

Find out more about the range here.


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