Today, February 1st 2019, STIHL Great Britain have announced plans to launch a pilot direct online sales channel for its range of consumer cordless garden power tools in late February 2019.

In an official statement the company said, "The online store will be targeted at the domestic gardener and a selection of STIHL’s most popular tools from the Lithium-Ion range, Compact Cordless System and a selection of relevant accessories will be offered. Products will be dispatched directly from STIHL’s GB headquarters.

"STIHL is keen to involve its loyal dealers in this exciting opportunity who will provide customer advice, servicing and warranty support."

The company also said that to "ensure customers receive the best possible retail experience" they will also expand its own customer support team with longer opening hours and a live web chat channel.

STIHL GB managing director Robin Lennie said, “I personally see this direct online pilot as a win-win situation for our dealers."

“Many of the new customers we’re looking to attract are unaware of STIHL as a garden power tool brand. So as well as introducing STIHL to new customers, we can also use this opportunity to direct these new customers to our dealers and increase the possibility of accessory and future product sales”.