Germinal has recruited Alex Beesley as its new amenity technical sales representative for South Wales, the South Midlands and the South West of England.

Based from his home in Rugby, Alex will provide technical sales support to Germinal’s customers throughout his region and will be responsible for promoting the company’s range of Grade-A sports and amenity grass seed mixtures to golf course greenkeepers, turf growers, sports groundsmen and landscapers.

Alex will also be responsible for promoting Germinal’s specialist amenity fertiliser range. He will also promote the range of regional and general landscaping wildflower seed mixtures.

Alex joins Germinal with a wealth of sales and marketing experience within the golf and grounds maintenance sectors: he has previously held positions with DBS Leoch Ltd and Midlands Grounds Machinery where he was responsible for developing new sales accounts and providing aftersales and service support.

Prior to this Alex was the sales and marketing manager for The Oxfordshire Golf, Hotel and Spa and more latterly had his own golf consultancy business, acting as a golf sales agent for JS International.