BIGGA has confirmed a three-year partnership with exhibitor and sponsorship management platform FFAIR to, they say, "streamline exhibitor management and enhance the experience for stakeholders" at BTME.

 
Following a what the Association describe as a "successful collaboration" for its 2025 event, they have chosen to extend its partnership with FFAIR to support exhibitor and sponsorship management for BTME until 2028.
 
Gavin Rees, BIGGA commercial manager, said, “We were thoroughly impressed with the ongoing support provided by FFAIR in the lead-up to BTME 2025. Their responsiveness and proactive approach ensured a seamless experience for exhibitors and our events team. By continuing this partnership, we are confident that FFAIR will help us deliver the very best service, making it easier than ever for exhibitors to engage with BTME.”
 
Adam Jones, CEO of FFAIR, added, “We are delighted to solidify our partnership with BIGGA and continue supporting BTME over the next three years. Our mission is to make exhibitor management as efficient and stress-free as possible and we look forward to working closely with the BIGGA team to enhance the experience for exhibitors and sponsors alike.”
 
BTME 2026 will take place from 20 to 22 January at the Harrogate Convention Centre.