Show organisers have announced, that due to visitor demand, an increased number of indoor demonstrations will be taking place at SALTEX 2020 in a large dedicated arena on the show floor.

At the 2019 edition, the Eco Village demonstration area offered visitors the opportunity to view the latest green technology in groundscare and played host to daily demonstrations of sustainable products, which included electric mowers, loaders, brushcutters, hedgecutters, chainsaws and woodchippers.

The organisers say this feature proved successful and attracted large crowds of onlookers, which gave exhibitors the opportunity to promote their products in more detail. In fact, according to the SALTEX organisers every exhibitor that participated in the Eco Village reported an increase in footfall to their stand.

At last year’s event for example, Avant UK demonstrated its new electric loader in the Eco Village and John Spencer, national sales manager, felt that it put them directly in the spotlight. “A working area is a great show feature," he said. "Visitors love live demonstrations. It’s good to see all the machines and equipment on static stands but getting the chance to see them in action is a great opportunity.

“Last year’s Eco Village proved popular with the visitors, as a good size crowd gathered each time we demonstrated. Not only did this gain interest in our electric models, but it also drew the visitors to our main stand to look at all our other diesel and petrol models too.”

SALTEX say many exhibitors are already signing up to the new demonstration feature which is set to be more than twice the size of the Eco Village.

Commenting on the enlarged demonstration arena, SALTEX and events director Luke Perry said, “The success of SALTEX is achieved by listening to every single piece of feedback following a show. According to the post-show visitor survey there is a real desire to see more indoor demonstrations on the show floor. Therefore, for 2020 we have taken the decision to display more indoor demonstrations and make the experience even better.

“Not only will it be a fantastic attraction for visitors, but it will also be a great opportunity for exhibitors to proudly put their products directly in front of over 9,000 relevant visitors who have the appetite and budget for new equipment.”

SALTEX 2020 will take place at the NEC, Birmingham on 4 and 5 November.