AriensCo has announced the appointment of Brad Stiles as director of sales and marketing EMEAA, reporting to vice president Darren Spencer.

“The appointment reflects the strategic importance of growing the EMEAA business," said Darren Spencer. "Brad’s priority will be on building upon the existing footprint and successes.” Massimo Caner, European sales manager, Matt Wilson, UK sales manager and Jef O’Riley, marketing manager EMEAA, will report to Brad.

Brad grew up in the industry, with a father at AriensCo for 25 years. Brad himself has been with the business for 9 years and started in 2011 with Stens, which was owned by AriensCo at the time. He specialised in parts programmes and strategies with dealers to grow their overall parts business.

In 2014 Brad was promoted to a district manager representing a territory in Indiana, where he specialised in creating plans to grow dealer business, regional marketing programs, commercial product sales, and new dealer acquisition and growth. He was subsequently promoted in August 2020.

“We’re very pleased to welcome Brad to our team," added Darren Spencer. “We very much look forward to working together on this new stage in the development of the company. Brad brings a wealth of experience with a fresh view of our marketing future and he will be out to meet customers as soon as possible.”

Brad says he is exceptionally pleased to have this opportunity. His wife, Hannah, is from the UK and they have a 3-year-old daughter, Madeline, both of whom are already in the UK awaiting his arrival.

“While these are challenging times, ahead of us are very exciting developments for AriensCo and the Outdoor Power Equipment industry alike. We have many innovations coming in the next twelve months which will shape the way our business grows, to the ultimate benefit of our relationships with our dealers and customers. My family and I are very appreciative of this opportunity from the Ariens family and look forward to making the United Kingdom our home.”

Brad’s full-time move to the UK is planned for autumn 2020.