Nicholas Ariens has been appointed president and chief operating officer (COO) of Ariens Company.

New president and COO of Ariens Company, Nicholas Ariens (left) and his predecessor Larry Weyers (centre), with Jochen Schneider, executive vice president for the EMEAA region.

He takes over from Larry Weyers, who will remain with the company as a consultant until the end of the financial year and will take retirement at the beginning of July 2024.

Dan Ariens, chairman and chief executive officer, explained, "Larry has succeeded in driving forward three extremely important aspects of our company. With a strong customer-centric focus, the opinions and needs of our dealers and end customers have become even more important. He also attaches great importance to strategically well thought-out planning and has thus made AriensCo even more disciplined. He has also succeeded in further improving the quality of our products thanks to state-of-the-art manufacturing processes."

Nicholas Ariens, the eldest son of owner Dan Ariens, has now taken over the position of president and COO. "I am proud that all five of my children, and therefore the fifth generation, are now involved in key positions in our family business. I wish Nicholas every success in his new role," said Dan.

Nicholas Ariens has previously held various management positions in the company. Most recently, he was executive vice president for the North and South America region. 

Jochen Schneider, executive vice president EMEAA and therefore also responsible for the European locations of the Ariens Company, will report directly to Nicholas Ariens in future.