Bernhard and Company has announced the appointment of Jason Connaughton as its new territory manager for turf technologies in a brand-new role for the company.

Jason has an extensive career in golf turf, having started out as a greenkeeper in Ireland, then spending a year working in Australia at the Australian Club in Sydney. He eventually moved to the UK, becoming a qualified mechanic and eventually golf course manager at Yeovil Golf Club, his most recent position before joining Bernhard and Company. 

“It's really exciting to be part of the Bernhard and Company team,” said Jason. “The turf care industry is moving so rapidly towards data collection - it’s become such a powerful tool. With the products and technology that we are now distributing and selling, we can help turf managers both collect important data and understand how to use it to make smart decisions and operate in the most efficient way possible.”

Jason's role means overseeing the array of Bernhard solutions, and working with companies like Maya Global that is pioneering the use of artificial intelligence for sustainable land management. Bernhard’s research also shows that 75% of turf grass problems occur beneath the surface, so understanding how to better manage those is crucial to turf management.