E.T. James & Sons in Rhayader, Wales have chosen Suzuki as their sole ATV supplier.


L-R: Guthrie James, Andrew James, Adam James, Selwyn James, Alan Bates of E.T. James & Sons

Appointed as a Suzuki dealer in 1963, E.T. James & Sons is Suzuki’s third longest serving dealer. All the staff have a real affinity to the Suzuki brand – thanks, in no small part, to Sales Manager Alan Bates’ lasting involvement with the brand since its launch in the UK.

A family-run business that was established back in 1921, E.T. James & Sons has for many years held a large number of franchises - selling off-road motorcycles, utility and junior ATVs, genuine parts and accessories, and offering servicing and repairs. But the company has decided to relinquish all of its other ATV franchises, concentrating instead on Suzuki - which is deemed the best fit to their business moving forward - and continuing to offer sales and aftersales services to the highest of standards.

George Cheeseman, Sales & Marketing Manager, Suzuki ATV Division, says, “We have worked with E.T. James & Sons for a number of years and are thrilled they have chosen to trade as a sole Suzuki ATV dealer.

“We work extremely hard and are dedicated to establishing strong relationships with our UK-wide dealer network. As such we have an ongoing commitment to training and strengthening our representation and working closely with ambassadors like E.T. James & Sons is a privilege.”

Suzuki ATV has some 80 dealers in the UK offering the manufacturer’s range of utility and junior ATVs.