To mark the Commonwealth War Graves Foundation’s first-ever War Graves Week (21-28 May 2021), Hayter has partnered with the Foundation to honour the Commonwealth’s war dead.
The partnership has launched the Best in Bloom competition, which invites people to create their very own wildflower memorial to remember those who died in the world wars. The Commonwealth War Graves Foundation (CWGF) will be sending out free packets of wildflower seeds, which have been chosen to reflect the plants that would have grown on the battlefields of the First World War, to all that apply for some.
The competition encourages people to plant the seeds now and the patch of wildflowers will be ready by War Graves Week. People can then enter the competition between 21-28 May by sharing their wildflower memorials on Twitter or Instagram using #WarGravesWeek. The winner will be selected by a panel of horticultural experts and they will take home a prize of up to £200 to spend in a garden centre.
Hayter will be supporting CWGF by stocking the seeds across the UK in its network of independent dealers.
On the partnership, Craig Hoare, sales and marketing manager for Hayter, said, “Gardening has been a great outlet for many of us during the COVID-19 pandemic. As a country we have come together to thank those who have put others before themselves. This follows in a great British tradition and shows that it’s just as relevant today as it’s always been to remember those who have given their lives for the greater good.”
While the seeds are free, donations to the CWGF are encouraged, as the foundation aims to engage and educate people in telling the stories of the 1.7 million fallen Commonwealth servicemen and women.