Husqvarna has signed a multi-year agreement to become the new title partner of the British Masters golf tournament.

The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, the manufacturer will also be the official robotic mowing partner of the DP World Tour.

Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group, said, "Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent golf course maintenance for a new era."

Six-time major winner Sir Nick Faldo, himself a Husqvarna Brand Ambassador, will return as host of the Husqvarna British Masters in 2026. He said, “As a former Champion, I take great pride in hosting this iconic tournament and it’s about to enter an exciting new era with this new partnership. I love Husqvarna’s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition."

Husqvarna will serve as an official marketing partner of the 2026 DP World Tour, following a successful 2025 collaboration. In 2026, Husqvarna becomes Official Tournament Partner for the British Masters and Amgen Irish Open, and Corporate Partner for the BMW International Open, KLM Open, and FedEx Open de France. With this elevated status, the company will showcase its products across DP World Tour channels throughout the season, and partner with greenkeepers and course managers to deliver consistent quality on the tournament courses.

Recently, at the AIG Women’s Open at Royal Porthcawl in Wales, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways during the tournament, marking the first time robotic mowers have maintained fairways live on the world golf stage.