Following the announcement that Advanced Turf Technology (ATT) has been reacquired by original founder John Coleman, the company has revealed a strengthening of its leadership team with the appointment of the 'recently retired' and winner of Service Dealer's Lifetime Contribution Award 2025, David Withers. 

John Coleman and David Withers

A well-recognised name and face of the groundcare industry, David will be bringing decades of knowledge and experience to a new role as co-owner and company chairman. 

David’s career began as an equipment demonstrator for Redexim before embarking a 25-year tenure with Jacobsen where he held a number of senior leadership roles including six years as President. The last eight years has seen David spearhead the Iseki UK & Ireland business, where his proven ability to develop brands and drive sustainable growth saw the company more than double its sales. 

ATT say his deep understanding of professional turf machinery, manufacturing and brand development makes him a valuable addition to their strategic team at a pivotal point in its evolution.  

“David’s experience, insights and leadership credentials within the sector cannot be denied,” said ATT managing director John Coleman. “His support and guidance will be instrumental to establishing our new manufacturing facility, re-invigorating the Inficut and TMSystem brands back to their position as leaders in the marketplace and driving the business forward, both at home and further afield, as we embark on this next chapter.” 

David added, “I am delighted to have the opportunity to work alongside John and the team as we re-establish Infinicut as the go-to mower for golf and sports turf applications around the world. I am looking forward to this new role and continuing to play my part in this fantastic industry of ours!"