2017 will see Cub Cadet launch three new series names to distinguish more clearly between its product categories – with these new series names orientated towards the requirements of the respective users.

The company says this is to allow customers to quickly determine which products are the right ones to meet their specific needs.

The product categories have been divided into the Force Series, the Enduro Series™ and the Pro-Series.



Cub Cadet describe the three series as follows:

The Force Series is the ‘entry level’ range, which consists of products for gardeners who are looking for power, performance and durability. With lawnmowers, ride-on tractors and mini-riders within the series, there is something for everyone who appreciates a powerful machine at an affordable price point.

The Enduro Series™ is designed for ambitious garden lovers, who appreciate the very best in power and performance. These are the strongest products in their class, designed to cope with the highest of demands and to work faster and with better results. Products within the range cover all areas of lawncare and include lawnmowers, lawn tractors, zero-turn riders and a selection of chore performers.

Finally, the Pro-Series is a professional range for commercial use, providing the ultimate performance for commercial gardeners who place great value on premium performance, absolute reliability and demand a professional finish, even after continuous use.

Nick Hills, General Manager for Cub Cadet UK, said: “We are delighted to announce this new naming strategy for our products. Cub Cadet is at the forefront of garden machinery innovations and we are sure that this development will help bolster sales.”

This year also sees Cub Cadet launch a brand new 2017 line up of products which will all sit within these new classifications.