Jim Cassidy has been appointed as area Fine Turf technical sales representative for Rigby Taylor's midland region, centred on Birmingham and surrounding areas.

Jim has worked in the greenkeeping industry for the past 38 years on a range of courses including Ashridge and Hankley Common and spells in Germany and Portugal. His most recent position was as Regional Course Manager, responsible for seven courses around Birmingham.

Jim is married with two sons and enjoys playing golf and, as a spectator, the sports of cricket, football and rugby.

Jim can be contacted on 07778 665506.