Kubota (UK) Ltd has introduced a digital marketplace for customers that they say will streamline ordering of genuine parts using mobile or desktop devices.

It is called Terrako and enables Kubota parts to be ordered through an online portal  that also provides instant access to dealer stock levels. 

“As an all-new digital marketplace, the development of Terrako has made it very easy and convenient for customers to order genuine parts for their Kubota equipment, even if they’re unsure of who their local Kubota dealer is,” explained Simon Chadbone, Kubota UK’s division manager for parts. “This is particularly useful for those who are working away from base, for example contractors, as it can save the customer a lot of time while also contributing to a reduction in downtime.”

Access to Terrako requires customers to create a free online account, which also highlights the location of their closest Kubota dealers. Doing so gives the customer direct access to view dealer stock levels and recommended retail pricing, when searching for parts. Terrako also provides access to schematic drawings and parts numbers, simplifying parts identification and ensuring customers order the correct parts for their equipment.

Payment is made at the point of ordering, using secure online payment processes, with customers receiving an email confirmation of their order. Customers can choose to collect parts from their nearest Kubota dealer, or request dealer delivery to site, or seek direct delivery from Kubota.

“It may be that the nearest dealer might be out of stock, but another Kubota dealer within easy reach may have those parts sat on the shelf,” says Simon. “Searching with Terrako will speed up the process of finding and buying the correct genuine parts. And it’s operational 24 hours/day, seven days/week.”

Terrako can also be used to buy service kits, oils and filters, and will enable Kubota dealers to highlight promotional offers and create bespoke promotions for their customers.

“The introduction of our Terrako digital marketplace has now made it much easier for Kubota customers to buy the correct genuine parts without having to take the required items to a dealership for identification,” said Simon.