AriensCo has announced the promotion of Sam Lewis to the position of general manager of AriensCo UK.

L-R: Jochen Schneider, executive vice president EMEAA, AriensCo; Sam Lewis, general manager, AriensCo UK; Nicholas Ariens, president and COO of Ariens Company

Sam, who previously served as the UK sales manager, has now taken on an expanded leadership role within the organisation, effective from April 1st.

The company says Sam brings a wealth of experience and a strong track record of success to his new role. During his tenure as the UK sales manager, he played a pivotal role in driving sales growth, expanding market share, and building strong relationships with customers and partners across the region. 

In his new capacity as general manager, Sam will be responsible for overseeing all aspects of AriensCo's business in the UK, including sales, distribution, and customer service. 

Jochen Schneider, executive vice president EMEAA at AriensCo, said, "Sam has demonstrated outstanding leadership, vision, and dedication throughout his tenure with the company. His promotion is a testament to his exceptional contributions and the trust we have in his ability to lead AriensCo UK to new heights of success."

Sam added, "I am honoured and excited to take on the role of general manager at AriensCo UK. I am grateful for the opportunity to continue serving the company and our valued customers in this new capacity. I look forward to leading our talented team as we strive for excellence and drive continued growth in the UK market."