Ernest Doe has produced a film to promote apprenticeship opportunities, both within its 20-strong branch network, and in the industry in general.

The 7-minute film, strongly promotes the skill sets needed by the industry today across the sectors ranging from construction, farm machinery to groundscare through the use of computer-based diagnostics and advanced technology.

More than that, it highlights the quality of people needed in the industry, and the job satisfaction that can result from a varied and challenging career.

The film, spear-headed by Doe's Service Director, Angus Doe, was produced to support the company's recent announcement that it was seeking to recruit 17 new apprentices this year.