Rigby Taylor has announced a major sponsorship with the British & International Golf Greenkeepers Association (BIGGA) to tee off the company’s 100th anniversary campaign this year - a two-year sponsorship deal as BIGGA’s Golf Partner.
Outgoing BIGGA officers, chairman Les Howkins MG (left) and president Chris Kennedy (second right), with Rigby Taylor’s executive chairman, Chris Clark (centre) and marketing director Richard Fry (second left), and BIGGA chief executive Jim Croxton (far right)
The agreement includes BIGGA’s three annual golf tournaments:
- The National Championship
- The Golf Management Trophy and
- The Greenkeepers Benevolent Fund Golf Day.
Rigby Taylor will also be involved in all qualifying matches for each tournament and offering further support through the involvement of its key suppliers. In addition, where the opportunity exists, the company will provide technical advice on tournament preparation and product support.
Commenting on the announcement, Richard Fry, Rigby Taylor’s marketing director, said, “Rigby Taylor has a long history of supporting those who work in the golf industry and, as a founding member of BIGGA’s Golden Key Education initiative (as was), has always had a close relationship with the association.
“Our sponsorship of the BIGGA golf tournaments is the company’s expression of confidence in the industry and a vehicle for gaining closer ties not only with golf course managers and greenkeepers but also their greens committees and other key decision-makers.”
Jim Croxton, BIGGA CEO, added, “I’m thrilled that Rigby Taylor is supporting BIGGA in its golf activities for the next two years. The events are an opportunity to not only have some fun, but competitions such as the Golf Management Trophy also bring together all levels of the golf club structure, helping to build stronger relationships within teams and across barriers. And that’s incredibly important to us as an association.”