Deere & Company has announced key leadership changes as part of its 'Smart Industrial Strategy'.

Effective 3rd November, Deanna Kovar has been appointed President, Worldwide Agriculture & Turf Division: Production and Precision Ag, as well as the Americas and Australia markets. In this role, she will have responsibility for major equipment and technology solutions for production-scale agriculture, including large tractors, as well as harvesting and crop care equipment. Deanna was previously president of the company’s Small Ag & Turf business.

Justin Rose will assume the role of President, Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets. Justin will be responsible for equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment. He recently served as president of Lifecycle Solutions, Supply Management, and Customer Success for Deere.

In addition, Cory Reed has been named President, Lifecycle Solutions, Supply Management, and Customer Success. Reed will manage Deere’s global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering value and support for customers worldwide. Previously, he was president of the company’s Production and Precision Ag business.