The Doe Show has been a fixture in the agricultural, construction and groundcare industry calendar since 1960.

Held during the first week of February every year, the event attracts huge crowds to the dealership's head office at Ulting, Essex.

Given the current pandemic and restrictions though, Ernest Doe have announced that it would be irresponsible to hold the 2021 event in the physical sense. However, they say they are delighted to be able to bring the 61st Doe Show to their customers, albeit in a different way than over the past 60 years. 

The 2021 Doe Show therefore, will take place digitally. This year Case IH, New Holland and every other brand that the company sells will have a dedicated page, comprised of interactive videos and product walk throughs, so that customers can learn about the latest equipment.

The company says the digital event will feature some Doe Show Deals which is always a popular element of the show, with offers and finance packages available. At this time of year the company say they need to move old stock to make way for new items arriving in the Spring. This year they are partnering with auctioneers, Cheffins, to offer an online timed auction for all their used, ex-demo, ex-hire and clearance items. 

The Doe Show microsite launches on 25 January.