NEW TYM SALES MANAGER AT LELY
Looking to grow dealer network
Lely Turfcare, sole UK distributor of TYM tractors, has strengthened its TYM sales team with the appointment of Steven Haynes.
Steven Haynes, middle, joins product manager Scott Turner, on the right, and product specialist Steve Dacey, on the TYM sales team at Lely Turfcare
Steven, who began his role as sales manager last month, says his key focus will be to develop tractor sales and additional dealer locations outside of the golf sector.
Steven said, “I’m interested in the challenge to grow the business, particularly into markets currently not reached. As well as boosting sales, one of my primary goals will be to establish a bigger dealer network, which will include new dealer outlets that serve a broader customer base, such as the hobby farmer or small holder, the equestrian customers and also large private houses and estates. The TYM product range has models that are perfectly suited to meet and exceed the expectations of all of these customers.”
With over 20 years’ built up in the groundcare and agricultural markets, alongside qualifications in Sports Turf Management, Amenity Horticulture and Spraying, Steven hopes his extensive experience will allow him to relate to customers from many perspectives, including dealerships, end users and those from a multitude of groundcare sectors.
Joining the TYM team directly from agricultural and groundcare machinery distributor RECO, which ceased trading in January, Steven comments on his career history: “I started off my career as a greenkeeper at Stockley Park Golf Club in 1995, and from there I moved into product sales roles, both on the dealership and distributor sides, and then went on to work at RECO, where I progressed from product specialist to training and dealer development manger and more recently to area sales manager,” he says.
Based in St Neots, Cambridgeshire, Steven will be overseeing all national TYM sales and managing a highly experienced team of two, including Scott Turner, TYM product manager, responsible for the day to day dealer account management and Steve Dacey, TYM product specialist, responsible for dealer and end user product demonstrations and technical support.
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