The Grounds Management Association (GMA) has announced the return of its annual awareness campaign, #GroundsWeek, taking place from 23-29 March 2026.
Following a successful campaign in 2025, which reached more than 20 million people worldwide, #GroundsWeek is once again set to shine a spotlight on the professionals and volunteers who work tirelessly behind the scenes to keep the UK’s playing surfaces and green spaces thriving.
Last year’s campaign received widespread support from major sporting organisations including England Football, The All-England Lawn Tennis Club, Lord’s Cricket Ground, Wembley Stadium and England Rugby, helping to amplify the vital role of grounds staff across all sports and community environments.
#GroundsWeek is described by the GMA as a nationwide celebration of the expertise that goes in to creating and maintaining high-quality playing surfaces. The campaign aims to raise public awareness of the grounds management industry and encourage a deeper appreciation for the work involved.
The GMA is encouraging everyone connected to the industry - clubs, organisations, professional grounds teams, volunteers and anyone working in grounds care - to take part throughout the week.
To make it easier than ever to get involved the GMA has launched a dedicated #GroundsWeek Engagement Pack, offering a suite of downloadable resources to make involvement simple and accessible. The pack includes social media graphics, editable templates and tools to help individuals and organisations celebrate.
“Grounds teams are essential but too often unnoticed,” said Geoff Webb, CEO of the Grounds Management Association. “#GroundsWeek is our opportunity to change that narrative and celebrate the people who make sport and outdoor spaces possible."
