The organisers of the SALTEX exhibition, scheduled to take place at Birmingham's NEC on 3 and 4 November, have welcomed the government's recent roadmap out of lockdown announcement.

“We are very excited about the outlook for the show in November,” said GMA CEO Geoff Webb. “As Boris said, there is indeed light ahead, and with many suffering from ‘Zoom’ and online fatigue, there is more than ever, a real appetite for human interaction.” 

Since the roadmap was revealed the GMA say they have experienced an influx of new business and enquiries from companies eager to have a presence at SALTEX and several stand upgrades from existing exhibitors. 

“It is very encouraging and we’re ready to go,” continued Geoff. “The support from the industry has been overwhelming and I’d like to thank our exhibitors for their patience and for sticking by us as we transferred from 2020 to 2021.   

“We are an industry which loathes to stand still, and I think the restrictions have shown that we are missing meeting people; that businesses are keen to see their customers in person again and that they are missing that trade and general conversation. Ultimately, it has amplified the power and the benefits of live events.

“There could be more twists and turns to come and we will remain diligent and prepared. The safety of everyone attending is our main priority, so we will continue to follow the guidance and implement the necessary procedures, if needed in November.”  

“We’re putting absolutely everything into the show and we can’t wait to celebrate this landmark occasion with you all. 

“I am sure that SALTEX 2021 will show us at our finest. SALTEX promises to showcase the talent in our industry and the changes and the new directions that we can anticipate," concluded Geoff.