John Deere and the Ladies European Tour (LET) have announced an extension to their partner agreement from January 2018, during which Deere will continue to be designated the Tour’s official supplier of golf course maintenance equipment including mowers, tractors and Gator utility vehicles.
LET chairman Mark Lichtenhein (centre) with Deere’s European turf sales & marketing manager Carlos Aragones (left) and global turf marketing director Manny Gan
Under the terms of the agreement, LET tournaments - including The Solheim Cup at Gleneagles in September 2019 - will be supported by John Deere equipment through the company’s European golf dealer network. Deere officials will also continue to work closely with the LET’s agronomists, with the goal of helping to produce better quality playing surfaces across the continent.
The announcement was made by LET chairman Mark Lichtenhein on the John Deere stand at BTME in Harrogate on Tuesday this week (January 23 2018), together with John Deere’s global turf marketing director Manny Gan and European turf sales & marketing manager Carlos Aragones.
“We are delighted that John Deere has decided to extend its relationship with the Ladies European Tour for the next two years, beyond The 2019 Solheim Cup at Gleneagles,” said Mark Lichtenhein. “This is a testament to our enduring partnership since 2006 and demonstrates the alignment of our brands and our joint objective to ensure a bright future for the women’s game.”
Carlos Aragones added, “We are also delighted that what has already proved to be a fruitful relationship with the Ladies European Tour is continuing to grow. The strength of the John Deere brand is based on the quality of our products and customer service, and we are very proud to be associated with both the LET and The Solheim Cup.”
The Solheim Cup is the highlight of the women’s professional golf calendar, when the best women golfers from Europe and the United States compete for this prestigious biennial trophy. The next tournament takes place on the world-famous PGA Centenary Course at Gleneagles in Perthshire, Scotland from September 13-15, 2019.
