Two new websites designed specifically to assist current and future customers in the United Kingdom have been announced by The Grasshopper Company.

The site grasshoppermower.co.uk provides descriptions of products available exclusively in the UK. “Perhaps most importantly," adds Dan White, Sales Manager for Grasshopper UK, "the new site provides a dealer locator so that customers with existing product can find their nearest source for replacement parts and service.”



Grasshopper mowers have been sold in the UK since the mid-1970s. After importing over three decades through two different distributors, Grasshopper made a strategic decision in 2016 to establish a depot and work directly with power equipment retailers in the UK. The move was designed to streamline distribution and remove added costs layers, while facilitating communication of marketing and service related issues to the dealer network.

A second website is housed in Facebook under the name @GrasshopperMowersUK. “Interaction with customers has been great on our Facebook site,” says Dan. “After 40 years in the United Kingdom, we finally have a way to unite our fanbase under one umbrella where they can share their success stories and see what’s new.”

Several other improvements have been implemented by Grasshopper to communicate their message of innovation and customer-first policies, says Dan, including better in-store materials and programs that keep the product very price competitive.