In the newly created role, Laura will be responsible for the promotion of both the Allett professional and domestic brands across a variety of online platforms, including social media channels such as Twitter and Facebook. She will also assist in creating a more current and interactive website and produce a regular dealer newsletter, as well as creating promotional videos and organising events.

With a background in sports photography, Laura brings a wealth of sporting knowledge and expertise to her new position.

“I am very excited about my new role as it is allowing me to use my current skills, but also learn new ones. It is a fantastic industry in which to work and I am looking forward to getting to know our clients, all of whom are extremely enthusiastic about the Allett brand,” explains Laura Malkin.

“There is a great sense of pride seeing Allett mowers used at some of the top sporting grounds in the world and I am very much looking forward to working for such a well-respected company,” adds Laura.

“Digital marketing plays an essential role in the promotion of any brand and we want to ensure we are publicising Allett across as many channels as possible. We know Laura will be an invaluable member of the team and are looking forward to an exciting future,” comments Austin Jarrett, marketing director of Allett Mowers.