Monmouthshire County Council is winning plaudits from both the public and wildlife experts with outstanding results from Euroflor urban meadow flower mixes.

On arriving in Monmouthshire visitors see a bee symbol on welcome signs to indicate the work the council is doing to encourage pollinating insects and to acknowledge the recently introduced Pollinator Policy.


The bee pollinator symbol on a Euroflor classic display in Monmouthshire

The displays of Euroflor urban flower seed mixes Tenor and Classic (perennial and annual) on roundabouts and roadsides have attracted hundreds of letters of praise from the public.

And the council’s efforts have won acclaim from the Welsh Government who have devised the Welsh Pollinator Action Plan to encourage a diverse range of flower planting to attract bees and insects in urban environments.

Nigel Leaworthy, operations manager for landscape and grounds maintenance, says: “We have been overwhelmed by the positive comments from the public, from other councils and from the media.

“We identified strategic locations where urban flower mixes would look best – roundabouts, housing estates, trunk roads and motorways –and determined that flower mixes would do away with 85 per cent of our annual bedding,” he says.

“We have also made adjustments within our highway verge mowing regimes and have sown Yellow Rattle seed throughout various areas of highway verges to encourage growth of native grasses”.

Howard Wood, Euroflor consultant for seed suppliers Rigby Taylor, says: “We are delighted that Nigel and his team have had such great results. It is very rewarding to get such great public feedback.”


Euroflor Classic display at the entrance to Monmouth