Kubota UK is launching a brand new campaign, ‘My Kubota’, to celebrate reaching a landmark 20,000 social media followers in just one year.

Across Twitter and Facebook, fans will be in with a chance of winning a range of prizes by sharing the story of a day in the life of their machine. Whether it’s using a mini-excavator to complete an on-going construction project, working with a Kubota tractor to undertake ploughing and cultivating duties or getting around in an RTV, Kubota want to hear all about it.

Fans will be able to upload a photo of their machine on the Kubota Facebook page or on Twitter using the hashtag #MyKubota until the competition closes on Sunday 28 June.

The first 30 entries will receive a Kubota merchandise set, including a beanie hat and cap, and five finalists will be shortlisted for the second stage. Here they will compete to win £500 Virgin Experience Days vouchers and become the new face of Kubota with a video case study. A video production team will shadow the winner for a day in order to capture their machine in action and learn more about how it’s used.

As part of the campaign, Kubota will be releasing a series of case studies on their YouTube channel, giving viewers another glimpse of how other end-users operating their machinery.

Dave Roberts, Kubota UK’s MD, said: “From dairy farming to paddock cleaning, greenkeeping to public grounds upkeep and building sites to road maintenance, the My Kubota campaign is a great way for users to share how they use their machine. Since the launch of our social media channels last year, they have acted as a platform for fans to share their day-to-day activities and now we want to see more of this in our exciting new campaign.”