It has been announced that an agreement has been reached between Agrovista and the majority shareholders of Maxwell Amenity, and the transaction is expected to conclude in the next couple of months once the parties have finalised certain preparatory steps.

Upon completion, Maxwell Amenity (who own Pitchcare) and Sherriff Amenity, the professional turf and landscape division of Agrovista, are to join forces.

In a statement Agrovista said the new business will focus on combining the skills and expertise of their respective teams to provide UK wide coverage, giving customers the highest standards of advice, products and service.

Commenting on the announcement, managing director of Agrovista UK, Chris Clayton said, “The acquisition is an exciting opportunity to grow the sales of amenity products by Agrovista through acquiring a business which is complementary to our current amenity business, Sherriff Amenity. The acquisition will allow Agrovista to extend its reach into customer channels in which it is currently underrepresented and better leverage the combined cost and asset base of both businesses.”

MD of Maxwell Amenity, Dave Saltman, stated, “We are very excited about the merger; both our teams have highly qualified and knowledgeable staff. Together with the greater research and product development support available, the new business will be a leading force in the professional turf sector, providing all customers with an even greater level of service.”

The new business will be headed by a combined senior management team.