Segway Navimow, the robotic lawn mower arm of Segway, has been named as "the world’s No.1 brand for wire-free robotic lawn mower sales volume" by global analytics company Euromonitor International. 

The company says sales were measured across all applicable channels throughout 2024, including dealerships, Amazon, direct to consumer stores, and offline merchandise stores. Euromonitor defines a wire-free boundary robotic lawn mower as a machine used for both residential and commercial applications that operates without the need for a physical boundary wire for navigation, typically by adopting technologies such as UWB, Virtual, RTK or 3D Lidar.

Segway first entered the market in 2022 with the launch of the Navimow H Series. This was followed by the second-generation i Series in 2024, and most recently, the release of the X3 Series earlier this year.

Commenting on the news, George Ren, CEO of Segway Navimow BU, said, “A simple, wire-free setup process, alongside outstanding reliability and performance, has driven Navimow sales ever since the H Series launched three years ago. We’re incredibly proud of this achievement and the Segway Navimow team will continue striving for success, ensuring we innovate to meet the evolving needs of consumers and offer a precise, user-friendly mowing experience.” 

Graham Gilbert, vice president consulting at Euromonitor International, explained, “We scanned the wire free robotic lawn mower market and generated competitive landscape insights through a variety of methods, including expert interviews, in-store visits, and desk research. Based on the research findings, Navimow is the global NO.1 brand measured in terms of total brand sales volume in units of wire free robotic lawn mower in 2024.”

Barrus is the importer and distributor for Segway Navimow robotic mowers in the UK.