Alex McDermott is the new Technical Sales Representative for Vitax Amenity's Midlands, Wales and South-west region, handling the full range of products for the line markers-to-fertilisers group.

"My new role allows me to work in an advisory as well as a sales capacity for new and existing customers and that'll be a most rewarding aspect of the job," said Alex.

Responsible for products that include the Briteliner Arrow and TXE 606 and 353 next generation line markers, as well as the Enhance and 50/50 fertiliser brands, Alex worked at The Belfry as a greenkeeper for five years, taking in work experience at Wolverhampton Wanderers' Molineux stadium and training ground on his way to gaining NVQ qualifications.

He then moved to Rugby Golf Club, rising to Deputy Course Manager, developing his technical knowledge to position himself for a move to "the other side of the fence".

"I'm handling an area that runs from the Wirral, Wales and Newcastle-under-Lyme, through the Midlands as far South-west as Land's End," explained Alex. "It's a fair-sized territory but I'm relishing the challenge of further strengthening the Vitax customer base."