EGO Power Plus recently held its annual Distributor Conference, which saw its network of European distributors come together to find out about the brand's upcoming plans for the year ahead.

Peter Melrose addressing delegates

Described as a “resounding success” by EGO’s managing director Peter Melrose, the two-day event in the UK served as a platform to showcase the manufacturer's 2024 product launches - including its new-look PRO X range for commercial users and the unveiling of their first pressure washer.

Alongside product launches, networking and collaboration, the event also provided an opportunity for the EGO team to offer insights to its distributor network, sharing knowledge on industry challenges, the competitor landscape, aftersales care, and marketing.

Peter said: “We are thrilled that another of our Distributor events can be ticked off as a resounding success. An important event for the EGO calendar, we look forward to sharing this dedicated time with our distributor network as we are always eager to get their reactions to the new product lines that we put so much time and dedication into perfecting for our customers.”

The event included live demonstrations of the new PRO X range and the team were able to discuss how the tools have been carefully designed to cater to the evolving needs of its customers - with the brand unveiling its new charging solution and IoT-driven Bluetooth Integration technology.

To end, the company surprised the distributors with a trip to the Harry Potter Studio Tour at the Warner Bros. Studio, during which the guests were treated to a cinematic video showcase which brought the EGO brand to life in what the company described as "a captivating and immersive way".