The day after the UK government announced a further lockdown of “at least three weeks”, David Withers, managing director of Iseki UK has produced the first in a series of virtual demonstrations showcasing the company's machinery.

Davis says he was looking for a way in which he could keep in contact with his customer base, ensuring that when the UK finally comes out of lockdown, grounds care professionals up-and-down the country are fully prepared.

“Demos are an important aspects of our sales process,” explained David, “so given the current restrictions concerning COVID-19, I thought that if customers can’t come to us, we’ll try to come to them, albeit even if it’s only in a virtual sense.”

The video, which was filmed by a member of David's immediate family, was shot using an iPhone in a nearby paddock close to their family home in Suffolk, and as he explains, helps demonstrate an Iseki SXG323+ mower.

“Over the past few weeks, I’ve received a number of calls from prospective customers as well as our dealer network, saying that they’ve had several demos that have needed to be postponed due to the lockdown, so I thought that it made sense to try and answer as many questions about the SXG323+ as possible.

“I’m not sure we will win any awards for the narrative or the production quality of the video, but I felt that it was important to try to connect with as many of our community as possible in a light-hearted and informative manner.

“We wanted to try and pretend that you were here with us in person rather than watching virtually and hopefully we’ve been able to achieve that aim. These are challenging times for everyone working within the turf care sector, and I genuinely look forward to the time - hopefully, next month - when I’ll be able to demonstrate our range personally, rather than virtually."