The company boasts that the new website hosts a wealth of amenity seed news, including up-to-the-minute grass seed mixture specifications and technical advice guides, as well as fertiliser data sheets, wildflower specifications and company news. The website also enables visitors to make online purchases of Germinal’s full product portfolio.

The new website has been optimised to make it compatible with the latest tablet and smart-phone platforms and is populated with full details of Germinal’s entire range of domestic, sports, and landscaping cultivars and seed mixtures.

The new site also contains an easy to use grass seed specification tool which the company says simplifies the process of selecting the optimum seed mixture for a specific purpose: from seeding a school field, roadside embankment or reclaimed ground, to creating the perfect golf green or cricket wicket.

“The new website has been launched to coincide with Germinal’s recent rebranding exercise,” explains Richard Brown, Amenity Sales Manager for Germinal. “The new brand represents our focus on understanding our customers’ needs and combining our knowledge and skills to meet those needs through innovative products and bespoke seed mixtures.