Briggs & Stratton has announced the appointment of Philipp Deubel as senior director of sales EMEA.

Philipp will report directly to Sjoerd Van de Velde, managing director EMEA, and join the European Leadership Team. He brings more than 15 years of international sales management and key account experience to the role. Most recently, he held a leading global sales position in the off-highway sector at a steel wheel manufacturer, with responsibility for major accounts in the agriculture and construction machinery markets.

Working from the Netherlands and Germany, the company says he will play a key role in strengthening partnerships with customers across EMEA and in supporting the company’s ambition to expand its market presence in the region. They say his responsibilities will include driving growth across the company’s brands such as Briggs & Stratton and Vanguard engines, Billy Goat, Ferris, Simplicity, and Snapper.

Philipp said, “I am delighted to be joining Briggs & Stratton and to work with such an outstanding sales team. It is inspiring to collaborate with such a strong network of customers and partners, and I look forward to helping our team build momentum and deliver even greater success across EMEA - not only for Briggs & Stratton, but also for the customers and partners we serve.”